So you’ve decided to become an online course creator. Amazing! Now you need to decide what to teach. There are many exciting industries for you to focus on and you may find yourself going back and forth trying to find the most suitable topic for you. But that’s not all you need to consider – you need to make a profit too. And that’s what we’re going to help you with today.
What is a Niche?
Put simply, a niche is a specialised segment of a market. You wouldn’t teach a chef how to cook every cuisine available, you’d tutor them in a specific culinary area for them to become the best of the best. The same applies to online courses.
The online course industry is huge. For every area of interest out there, an online course can (and probably has) been made. It’s therefore key to find a topic that you are passionate about and experienced in and niche down so you can be an expert in your field and deliver an amazing online course to your students that you can be proud of.
We have put together a list of 7 online course niches that are in high demand and are here to stay. From entrepreneurship and business to health and wellness and career coaching, we’re going to talk you through all the possibilities that you can niche in to make you a healthy profit, give you a clearer direction and discover a target audience that’s waiting to be found.
The Most Profitable Niches for Your Online Course
1. Entrepreneurship & Business
With over 582 million entrepreneurs in the world, it’s no wonder that online courses in entrepreneurship and business are in high demand. In our modern world, being self-employed and the flexibility, freedom and satisfaction this brings is a dream that is not only achievable but accessible to everyone.
Creating an online course in entrepreneurship and business is a reliable way to make a profit. Anyone who wants to run a successful business needs to first learn the skills to make this dream a reality, and many elements in business need to be studied to make this run smoothly, such as:
- Business plans
- Accounting and more
Whether you’re a pro at one topic in particular or an all-around expert in business startups, an online course in this niche is a great option to consider. And who better for students to purchase an entrepreneurship and business course from than a successfully self-employed online course creator?
So, if you’re thinking of turning your business skills and acumen into an online course, it’s a sure way to find a massive audience.
From scrolling through TikTok to listening to podcasts and streaming Netflix, it’s clear that this new norm is here to stay. Entertainment is everywhere, and by the end of 2026, the entertainment and media industry value is expected to reach 2.93 trillion dollars.
There are many niches within the entertainment industry. TV shows, movies, music and more, all of them involve a plethora of career options. Such as:
- Film crew
- Animator and many more
Teaching an online course in this niche gives your students knowledge to either work for a company or to set themselves up as freelancers within the entertainment industry (which, you guessed it, are both niches that you can teach).
If you’re in the industry or simply have in-depth knowledge of entertainment, creating an online course in this niche is a great way to make a profit, and with entertainment being so diverse, you’ll never run out of students to sell your online course to.
3. Digital Marketing
Digital marketing roles are quickly becoming the fastest growing in the marketing industry at large, with 72% of overall marketing budgets being used for online marketing, making this a fantastic niche for an online course.
Whether a student aims to be self-employed or make an impression within a company, there is much to be learnt. Such as:
- Email marketing
- Content marketing
- Social media marketing
- Google Analytics
Companies can’t make survive in today’s business landscape without effective marketing, so the demand for digital marketers is highly desired. If email marketing is your thing, or you’re gifted at copywriting and SEO, students will pay a good deal of money to get a leg up in the industry and selling an online course in this niche is guaranteed to be profitable.
With more people working from home and a growing demand to learn unique software, this niche is only going to grow more, which means more sales for your online course.
There are many skills your online course can teach in this niche, from general skills to specific subjects. Such as:
- Computer basics
- Microsoft Office training
- Data recovery
- Cyber security
As most jobs require IT proficiency and knowledge of types of software such as Microsoft Office, these skills are crucial for the average person to learn, making this niche a dependable way to make a profitable online course.
5. Health & Wellness
In wake of the growing importance of self-care and healthy living, the health and wellness industry has seen a growth rate of 5 – 10% in recent years with a worth of around 6.75 trillion dollars.
This niche has plenty of avenues you can develop into an online course. If you’re passionate about sharing your secrets to living a healthy lifestyle or having the mind of a monk, these are some topics your online course could focus on:
- Personal care
As health and wellness are more commonly practised than studied, you can easily turn your daily habits into an online course to benefit your students to live a healthier lifestyle or coach them on how to break into the industry themselves.
6. Career Coach
Career coaching is in more demand than ever due to the heaps of career options available to us. It can be harder than ever to decide what career path to focus on. You could become a counsellor, a baker or even a glaciologist (yep, that’s a thing). The possibilities are endless. So what better way to focus your online course on helping others discover their passion or move forward in their chosen career than through one-on-one guidance?
Career coaching is in more demand than ever due to the accessibility online and the many career options you can take and so your online course is sure to never run dry.
As an online career coach, you can teach students how to:
- Explore career options
- Make a resume
- Succeed in interviews
- Make career progression
- Change careers
- Stop feeling stuck
If you know how to encourage, challenge, and have a knack for knowing how to move forward no matter what, an online course in career coaching is a unique niche that is guaranteed to make you a profit.
7. Arts & Crafts
The arts and crafts industry has been around for over a century and is still making waves with a market size of over 40570 million dollars in 2020 alone. You could create an online course that teaches your students how to make custom jewellery pieces, how to set up an arts and crafts business and more. This niche is the top-selling category on Etsy and includes everything from:
- Wood-burned items
- Crocheted items
- Personalised gifts
- Prints and more
There will always be a demand for arts and crafts, and guess what? Craft artists are found to be one of the happiest careers in the US. So if you want to make money and make yourself (and others) happy, turning your evening crochet session into an online course may be a more tranquil way to make a profit.
Not only is focusing on a specific industry and certain elements within a niche profitable, but it also gives you a clearer direction in your business and where to focus your attention to achieve a top-notch course with a target audience.
The top 7 most profitable niches for your online course range from focusing on teaching business-related skills to entertainment, hobbies and lifestyle:
- Entrepreneurship and Business
- Digital Marketing
- Computer and IT
- Health and Wellness
- Career Coaching
- Arts and Crafts
Each of these niches has a wide range of topics in its industry for you to try your hand at turning into a profitable online course, but the most successful online courses come from sharing the knowledge that you’re skilled in. Focus on a niche that you’re passionate about or have experience in and you’re sure to make a good profit.
Though choosing a profitable niche is only half the battle. The trouble is, if it’s profitable, the chances are you’re not the only one who knows it! If you want to stand out among thousands of competitors and give your course the best possible chance of making blockbuster sales, get in touch with the team at Class Growth, [email protected]