There are a lot of tactics to find the right audience with Facebook and Instagram ads. But the most powerful one is to use the algorithms. We set the right conditions in the business manager platforms to make these algorithms perform at their best.

And from there you just need to build compelling creatives. The goal of a creative is to make your audience stop scrolling.

If you make the right people stop, then the right people will subscribe. Therefore, the algorithms will understand who you are targeting and they will get better next time.
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But everything starts with an efficient creative. We already wrote an article about how to build these kind of creatives. You can check it just here. However, let’s take a look at some examples below 🙂

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1 – Build efficient creatives for cold ads

We started building creatives for cold ads. So, the people seeing the ads had never heard of Ryan or his course before.

With your creative you need to make the audience you’re targeting stop scrolling in their feed. Here, we are targeting mainly entrepreneurs while they are using Instagram or Facebook. We triggered their curiosity by using a surprising picture of Mark Zuckerberg. Sorry dear Mark. But entrepreneurs will definitely stop scrolling if we capture their attention with something like this in their feed.

Then you need to be very clear about what this post is about. Here, we used the headline, “The new way to launch a successful business.” This is attention-grabbing to make people read the ad copy or click on the link.