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Course Marketing - Where To Begin?

For online course creators. 4 minutes read

Course marketing is a large part of what makes a successful course. If you can’t get eyes on your landing page, you also can’t make sales. With marketing, you have several options to explore and see what is best for you. Traffic is the “fuel” of any business, and in the e-learning space, our traffic is also mostly digital!

There are three main ways to promote your course.

Today, we will quickly explore these options, so you can get started on deciding what fits your brand the best.

We have more detailed guides on each topic, so if anything catches your attention, be sure to follow the links and learn the details behind each marketing channel.

Content Marketing

Content marketing is simply using your social media platforms to promote your course to an interested audience. This is a powerful strategy and can be grown to provide a consistent flow of potential students.

The most significant part of content marketing is consistent content that provides value or interests your target audience. When you  consistently provide value to your following, they will trust your paid offers – which are more likely to convert – and get more of the value you provide.

Social media channels are more personal and allow for many opportunities to interact with your potential students and find the people ready to learn.

If you have a following already, this is a great way to get started cheaply and see the interest in your course. If you don’t have a following, getting started isn’t expensive or complicated. Check out our article here on content marketing to learn more about how you can get started today.

Someone working on content creation.

Email Marketing

Email marketing is a great way to filter traffic into groups of people who show the most interest in purchasing your course. You can utilize email marketing at any stage of a course launch. For example, it can generate interest during the pre-launch, sell the live course, and upsell new offers later on to existing students.

With such a versatile platform, your options are virtually endless. Typically in email marketing, your emails either provide value or are focused on selling the course.

You can build genuine connections through email and address common concerns that stop people from buying through a well-done value email.

To get the complete picture of how to implement email marketing into your course brand, check out the email marketing guide we have here.

Paid traffic is probably one of the most commonly talked about methods. This is using the various online platforms such as Facebook Ads, Instagram Ads, Google Ads, and others to find your audience through targeted messaging.

These methods are more expensive than the above, but you can rapidly scale and generate sales with a well-done campaign. Out of the three options, paid traffic requires the most knowledge and technical skills. Though, it is still possible to self-teach, and there are plenty of resources available (we include these in our article on paid traffic as well).

With paid traffic, you can refine and develop ads that find your students for you. This is a large part of successful course launches – creating winning ads that speak to your audience.

To learn more about the options you have with paid traffic, check out our post on it to see if paid traffic makes sense for your brand!

Now you know the three main options for course marketing. All have their advantages and disadvantages.

Using our articles to learn the details behind each channel and developing your plan for your brand will help you get the most out of each platform.

Be sure to check out our articles on each topic to decide what is best for your brand and how you want to fill your course with successful students.

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