Our Guide to Building An Online Course With Kajabi

For online course creators. 7 minutes read

Kajabi is an all-in-one online course platform that allows you to create your website and sell your online courses, podcasts, coaching programs, and more. Ever wonder what it’s like building an online course with kajabi?

Used by over 100,000 online course creators with a score of 4.6/5 on TrustPilot, Kajabi’s user interface, simple integrated marketing tools, and customizable templates offer an excellent solution for course creators who need a top-notch platform to host, market and sell their online course. Overall, Kajabi is accessed by over 33 million students and has altogether earned online course creators more than 4 billion dollars.

Kajabi may be more costly than the other online course platforms on the market, but that’s because it truly has all you could ever need for any online business. Many Kajabi users find that they’re able to fully consolidate their online functions in the one place – that’s your website, email, e-commerce, online course platform, marketing, analytics and membership sites









For some course creators who don’t need all the bells and whistles, the price point may be hard to justify – but if you’re looking for a powerful all-in-one business solution that ticks all the boxes, Kajabi may be just what you need.

In this guide, we’re going to take you through each of Kajabi’s features so that you can find out if Kajabi is the platform for you.

Table of Contents:


Choosing a Pricing Tier

Depending on your needs, Kajabi comes with a range of tiered options that makes it easy to scale up as required, though unlike most online course platforms, there is no free version.

Build (Free Version)

Kajabi’s free version is for getting a feel for the platform only. You cannot launch your website, or any of your products without moving up to the basic tier.

You can create one product and funnel, and you are free to use a check-in call with an onboarding specialist to make sure you have everything you need to meet your goals on the platform.

But if you want to start earning, you’ll have to upgrade.


The Basic plan is great for smaller businesses or those just starting their online course creation journey.

Here, you get:

  • 3 products
  • 3 funnels
  • Up to 10,000 contacts
  • 1,000 active members
  • 1 admin user

You won’t get the full Kajabi experience, but in many cases, this is all you need to host and sell a high revenue online course


The Growth plan is the most popular option and looking at the features, it’s clear to see why.

Here, you get:

  • 15 products
  • 15 funnels
  • 25,000 contacts
  • 10,000 active members
  • 10 admin users

You also now have access to

  • An affiliate program
  • Advanced automation
  • White labelling

If you’re really looking to scale your online course, this is the plan for you.


Finally, we have the pro tier for course creators who want to have nearly limitless options for their course and other products.

Here, you get:

  • 100 products
  • 100 funnels
  • 100,000 contacts
  • 20,000 active members
  • 3 websites
  • 25 admin users



Now that you’ve chosen your pricing tier, it’s time to signup, login, and begin to explore Kajabi’s dashboard.


Dashboard Tour

The dashboard is simple and straightforward to use, and see all the options that are available to you, though if you get lost at any stage, it’s easy to get the help you need in the help centre.

Below, we will take you through each of the main features on the dashboard.


Here is where you create your online courses and other digital products.

Click ‘Get Started’ and then ‘+ New Product’ and choose which product you wish to create.

It took us a little time to get a handle on the features, but in as little as 20 minutes, we were able to put together a simple text-based online course.

The interface was simple and intuitive to use and the end result looked great.


You can view your product purchases and net revenue here, set up your payment provider and add:

  • Offers
  • Coupons
  • Affiliates


In Kajabi, an offer is the price tag for a product.

Simply click ‘+ New Offer’ to add your offer and select which product it is for.


Encourage new and repeat customers by creating coupons for your offers through:

  • Single Coupons ( e.g. AUTUMN25 for 25% off)
  • Bulk Codes (single-use coupons)


Connect your payments through PayPal or Stripe.


Invite your happy customers to become affiliates with an easy signup link, monitor the revenue each affiliate brings in, and keep them in the loop by sharing their sales and performance analytics as well as announcements for upcoming promotions


It’s time to get creative!

Kajabi makes it easy to create an awesome website, which is why many Kajabi creators have ditched WordPress to move their business over to Kajabi. Kajabi websites don’t just look great, they also make hosting and selling your online course, or other digital products simple and intuitive.

The website tab is broken down into:

  • Design
  • Pages
  • Navigation
  • Blog


Kajabi allows you to upload your own template or choose from a wide range of customisable templates to create an attention-grabbing website that puts your brand personality on full display.

Once you’ve selected your template, press the ‘Customize’ button and you’re off!


And here is what we managed to come up with:


Although Kajabi offers online course creators an extensive customizable experience, we did find it a bit tough to navigate at first, though we got there in the end and we’re thrilled with the result!


Here, you can easily add pages for your website, or create individual landing pages with the click of a button.

To add a new page for your website, click ‘+ New Website Page’,

The same can be done with a landing page template.


Create your navigation menu and place each page that you’ve created into that menu, making it easy for your visitors and students to navigate your site.


Here, you can easily write blog posts with a simple-to-use format to direct more traffic to your website.  The blog also comes with a dedicated SEO and sharing section to make it easier to reach the right audience for your online course or digital products.


In this section, Kajabi provides you with a range of great marketing tools that you can use to help you find your audience.

Email campaigns

Email remains one of the best ways to reach your target audience, and with Kajabi, you can easily create awesome emails. Kajabi comes with a range of email templates that you can use for a variety of purposes, and easily place these templates into a sequence, or send them individually.


If you want to build a great marketing funnel to sell your course but don’t know where to begin, Kajabi’s funnel feature comes with a range of templates that will set you on the right track. Here, you can place your landing pages, email sequences, online course, or other digital products in a sophisticated funnel that will help you build an audience and drive sales.

Below, you can see some examples of funnel templates that you can use.

Remember that these templates are a starting point, and you can easily customize them to suit your strategy.


Kajabi’s Automations feature makes it easy to execute otherwise time-consuming actions using simple If, Then logic.

For example:



Instead of waiting for a student to complete an assessment, and then sending them an email yourself, you can simply automate the task to save yourself the hassle.


Easily create events and invite your students or prospective students to attend.

This is great for:

  • Product launches
  • Webinars
  • In-person event

Or any other


Lastly, you can create simple, elegant forms that you can embed in various stages of your funnel, or in your website to collect information from your students. This can be:

  • Questionaires
  • Optins
  • Contact forms


Here, you can keep track of all your students, or other contacts, easily and all in the one place. If you want to know how much revenue an individual student has brought in, how much time they’ve spent on your platform and to monitor their activity you’re able to zoom in. Or, if you need a birdseye view of all of your contacts, you’re able to zoom and and look at your contacts activity, on the whole.

You’re also able to easily create an assessment, deliver them to your students and mark them with with ease.


Kajabi’s analytics section allows you to take a deep dive into everything you need to know about your online course’s and digital products’ performance, all in the one place.

Here, you can keep tabs on your:

  • Net Revenue
  • Subscription metrics
  • Page views
  • Product progress
  • Offers sold
  • Opt-ins


Pros and Cons of Kajabi

There’s a lot that we love about Kajabi, but there are also a few things that may be a drawback for some users.


  • True all-in-one platform
  • Powerful marketing tools
  • Great templates and editing software
  • Training and support
  • iOS and Android App


  • No real free version
  • More costly than the alternatives
  • Website design is not beginner friendly
  • Only 2 integrated payment gateways (Stripe & PayPal)
  • Live publishing

Although Kajabi is more costly than most online course platforms, because of it’s true all-in-one functionality, the extra cost is more than worth it. Though some course creators may not need all the bells and whistles on offer, if you do, there is no online course platform like it.

Bottom line

If you have the capital to invest, and you want limitless functionality to scale and grow your online course, then Kajabi is definitely right for you. Though depending on your needs, those extra features may be unnecessary for you to get the results you’re looking for with your course.

In sum, if you need limitless functionality and are happy to pay more for it, Kajabi is for you. If you have a simple course or product and a limited budget, you may be better off with another platform.

What’s next?

If you’re looking for a place to build, host and sell your online course, and you have the capital to invest you can’t go wrong with Kajabi.

But choosing the right online course platform is only half the battle.

You can have all the tools at your disposal, but without an expert team of online course marketers at hand, putting your course in front of an audience can be exceedingly difficult. At Class Growth, we know online courses. We have years of experience in turning underperforming online courses into massive revenue machines that can see a 10X ROI in just months.

If you want to know how you can start building an online while your course is still in development, get in touch with our friendly team, below!


Get your free Growth Session Call

Book a free “Growth Session Call” to have a 30-minute chat with one of our experts.

Copyright © 2021. All Rights Reserved. Classgrowth LLC

This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.