Scarcity Tactics in CTAs: Effective for Business Courses?

For online course creators. 7 minutes read

Have you ever noticed how a ‘limited-time offer’ or ‘only a few seats left’ message grabs your attention? That’s the power of scarcity tactics at work. Rooted deeply in our human psyche, the idea that something is in limited supply or running low often makes people perceive it as more valuable. 


Potential enrolled for business courses, often driven by ambition, may be more compelled to enroll if they feel they might miss out on a good deal and opportunity. Scarcity tactics are not just about making something look limited; it’s about showing its worth because it’s limited. With so many online business courses out there, it’s important to stand out. 


(PHOTO: Ivan Samkov)


Using scarcity tactics in Calls-to-Action (CTAs) can help drive students to sign up. But do these scarcity tactics really work, and how should we use them?


 Understanding Scarcity Tactics in CTAs


A Call-to-Action, commonly abbreviated as CTA, is a clear instruction or prompt designed to guide or call a visitor “to act” on their next steps. Think of it as a signpost on a website or app, pointing users where to go.

Using scarcity tactics, like indicating limited availability and saying things like “only a few spots left,” makes this signpost more noticeable and motivates users to act and decide more quickly.


1. Time-based Scarcity


Scarcity tactics often involve a friendly countdown. Messages like “Grab your seat in the next 24 hours!” hint that opportunities are dropping fast. The ticking clock speaks to humans’ inner feelings; people naturally dislike the idea of missing out due to slow decisions. 


 2. Quantity-based Scarcity


Another one of the scarcity tactics is showing limited spots. Saying “Only 5 seats remaining!” gives the concept of an exclusive group almost at capacity. The message is clear: if seats are quickly getting filled, the course must be of great value.



Effectiveness for Business Course Enrollments

So, why do scarcity tactics work, especially for business courses? Here are two pretty straightforward reasons.


1. Fear of Missing Out (FOMO)


Scarcity tactics aren’t just about using trendy terms; they tap into actual psychological phenomena. The fear of missing out on something valuable, for example, especially a course that could enrich and improve business knowledge, can drive potential students to take action immediately. 


2. Perceived Value


Scarcity tactics stress when something is in limited supply, making it feel more valuable. If a business course advertises limited slots or short-term discounts using these scarcity tactics, it seems like a high-demand, top-tier learning experience, drawing more attention.


Best Practices When Using Scarcity Tactics In CTA


1. Authenticity


Always be truthful when using scarcity tactics. Claiming there are limited seats when, in reality, there are plenty can damage trust, which is not appropriate for building long-term relationships.


2. Clarity


Clear communication is beneficial with scarcity tactics. When announcing limited availability, specify the exact number. If there’s a time constraint, provide a clear and straightforward countdown.


3. Visibility


Your CTA, especially when using scarcity tactics, should be the standout element on your webpage. Ensure it’s easily seen, especially when emphasizing limited availability. The more visible it is, the more likely users will respond.


Now or Never? Let ClassGrowth Handle That For You

(PHOTO: Yan Krukau)

Scarcity tactics offer a powerful tool to grab attention and drive action. However, course creators must approach this strategy with caution, avoid overdoing or misusing it, and maintain trust with potential students.


Want to get even better at drawing people to your courses? Let Classgrowth handle that for you. With our expertise, you’ll understand not only scarcity tactics but also other effective methods to attract and retain students. 


And here’s a thought to leave you with: Just like the best deals in a shop, great ideas using scarcity tactics may not always be around – catch them while you can!

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