SEO Visibility in 2024: Preparing Your Online Courses for Changes

Search Engine Optimization (SEO) is an evolving field, especially important for the visibility and success of online courses. As we approach 2024, several changes in SEO are anticipated, driven by advancements in technology and changes in user behavior.    Understanding and preparing for these changes is about maintaining good SEO visibility and using new opportunities […]

Gift vs. Discount: A/B Testing in Online Course Promotion Emails

In email marketing, A/B testing is considered the systematic approach to compare two variants of an email to determine which performs better in a specific context. When it comes to online course promotion, especially during the holiday season, course creators often contemplate whether to offer gifts or discounts. Let’s discuss the application of A/B testing […]