Why User Reviews Matter for Success in Public Health Courses
User reviews and testimonials are important in marketing online public health courses since they provide direct feedback from students who have completed these public health courses, often in the form of written comments, numerical ratings, video testimonials, or social media endorsements. A BrightLocal Consumer Review Survey (2020) found that 87% of consumers browse and […]
Scarcity Tactics in CTAs: Effective for Business Courses?
Have you ever noticed how a ‘limited-time offer’ or ‘only a few seats left’ message grabs your attention? That’s the power of scarcity tactics at work. Rooted deeply in our human psyche, the idea that something is in limited supply or running low often makes people perceive it as more valuable. Potential enrolled for […]