Why User Reviews Matter for Success in Public Health Courses
User reviews and testimonials are important in marketing online public health courses since they provide direct feedback from students who have completed these public health courses, often in the form of written comments, numerical ratings, video testimonials, or social media endorsements. A BrightLocal Consumer Review Survey (2020) found that 87% of consumers browse and […]
Adaptive vs. Responsive: Which Mobile Landing Page Style Fits Your Business Course Best?
With so many people using phones and tablets to get online, it’s become super important for websites to look and work well on all devices. Think about it: if you’re offering an online business course, you’d want your students to have a smooth experience, whether using a big computer screen or a small phone. Two […]
First Impressions Matter: Welcome Email Elements to Consider
For educators and course creators, that digital ‘hello’ usually comes in the form of a welcome email. Apart from being a ceremonial greeting, a welcome email is designed to convey information, set expectations, and lay the foundations for a fruitful and engaging learning experience. The approach and correct email elements can influence learners’ perceptions, […]
Establishing a Visual Identity for Your Course: Colors, Fonts, and Styles
The online education landscape is becoming increasingly competitive. As course creators strive to distinguish the courses they offer, visual identity emerges as a vital factor in making courses memorable, cohesive, and appealing. Establishing a solid visual identity is not just about aesthetics—it’s about enhancing learner engagement, reinforcing branding, and fostering trust. Here’s how you […]